Why do some people faint at the sight of a needle? Or start to sweat as soon as they walk into a dentist's office? The answer could be the nocebo effect.
The nocebo effect is the mirror image of the better-documented placebo effect. In Latin, nocebo means "I will harm," while placebo means "I will please." A placebo can enhance healing or pain relief, while a nocebo has the opposite effect — making people feel worse.
The May 2011 issue of the Harvard Mental Health Letter examines several factors that contribute to the nocebo effect.
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