Boston, MA — November 10, 2005 — Harvard Medical School and StayWell today announced an extension and expansion of their 7-year-long relationship to publish high quality health information for the general public.
StayWell will continue to market and distribute Harvard Medical School’s five monthly consumer health newsletters that reach 640,000 subscribers: the Harvard Health Letter, the Harvard Women’s Health Watch, the Harvard Men’s Health Watch, the Harvard Heart Letter, and the Harvard Mental Health Letter. The parties may also create new newsletters.
StayWell also will market and distribute Harvard Medical School’s Special Health Reports—small monographs on many of the most important topics in preserving health and dealing with disease.
Finally, StayWell will market and distribute many new electronic publications, including interactive tools and in-depth content on the topics of greatest importance in health and medicine. The licensed products will include content previously created for the Aetna InteliHealth Web site, for which Harvard Medical School had editorial responsibility.
“This venture is a natural extension of Harvard Medical School’s now 30-year-old mission to provide high quality health information for consumers,” says Anthony L. Komaroff, M.D., Professor of Medicine, who will lead the Harvard Medical School side of the venture along with Howard LeWine, M.D.
“The purpose of this venture is to provide authoritative, timely health care information to consumers to empower them to make informed decisions about their own health and well-being,” says Patrick A. Clifford, Chairman of StayWell. “It’s our shared belief that this will lead to better informed and healthier consumers which will ultimately lower health care costs for individuals, families, employers and managed care organizations.”
About Harvard Medical School. Founded in 1782, Harvard Medical School is recognized worldwide for its excellence in medical education, research, and patient care. The school has over 9,000 faculty and 18 affiliated hospitals and research institutions. The faculty’s commitment to advancing biomedical science and clinical care builds on the medical school’s rich history of medical and research firsts.
Harvard Medical School also has a 30-year-long commitment to providing high quality health information for the general public, as part of its educational mission. Through its Harvard Health Publications Division, the School not only has five consumer health newsletters but also books for consumers with McGraw-Hill and Simon & Schuster; a weekly newspaper column, syndicated by United Features Syndicate; regular bylined articles by Harvard Medical School faculty in Newsweek magazine, and content in magazines published by Meredith Publications and The Hearst Corporation. The School provides editorial support to the Aetna InteliHealth consumer health Web site, and its publications are licensed to many high-volume consumer Web sites, including the health section of Microsoft’s MSN, and eDiets.
About StayWell. StayWell, the consumer health publishing division of MediMedia USA, Inc., is a leading provider of health and wellness information for consumers. The StayWell family of companies meets the growing demand of millions of consumers who seek comprehensive, reliable health information every day. StayWell’s subsidiary companies include StayWell Health Management, Krames; VitalityCommunications; Health Ink; and Health Newsletters Direct; StayWell is the exclusive publisher of health information for the American Red Cross and Canadian Red Cross.
StayWell offers publications, educational materials, training programs and web-based services that enable health care providers, hospitals, employers, managed care organizations and the pharmaceutical industry to reach consumers at multiple touch points, helping to improve the lives of over 50 million individuals each year. StayWell’s parent company, MediMedia USA, is an integrated group of the nation’s leading providers of health information and educational materials for doctors, healthcare professionals, managed care organizations, hospitals, employers, patients and consumers. MediMedia has over 1,000 employees in 10 locations throughout the United States.
FOR FURTHER INFORMATION:
Harvard Medical School
John Lacey, Harvard Medical School, 617-432-0442, public_affairs@hms.harvard.edu
StayWell
Jennifer Mitchell, Senior Vice President, Business Development, 203-541-3880, JMitchell@staywell.com
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