Hot stuff has the right stuff
According to the Department of Agriculture, Americans are eating 38% more chili peppers than they were in 1996. Per capita, Americans eat more chili peppers (5.9 pounds) than asparagus (1.3 pounds), cauliflower (2.2 pounds), or green peas (3.3 pounds).
Even without these statistics, it's been obvious that chili peppers have caught on. Every day seems to bring a new variety of salsa to the supermarket shelf. Chips and salsa, which most Americans used to eat only in Mexican restaurants, are a mainstream snack, as unremarkable as potato chips or crackers.