From the founding editors: Beginners' luck, pluck, and conviction
From the founding editors
Beginners' luck, pluck, and conviction
The appearance of the Harvard Health Letter (initially titled the Harvard Medical School Health Letter) 30 years ago represented the triumph of conviction over amateurism.
The conviction, shared by both of us, was that it was high time for a leading medical school abounding in clinical and research expertise to engage a public hungry for reliable health information.
Our amateurism can be best appreciated in the way we set about to launch the newsletter. There were no business or publication consultants, no focus groups, no financing arrangements, no production facility or mailing house. An impulsive decision was made to prepare material to be printed up and distributed monthly to "bulk subscribers," with single-destination shipments (minimum of 50 copies) at a charge of a dollar a year per copy. Somehow the word got out that a real bargain was to be had. Enough small businesses, schools, and other organizations were interested to get us going. There was no thought of salaries for our effort. Indeed, Tim coughed up $400 to enroll his church congregation.