Behavioral cognitive therapy for addictions
Why "faking it 'til you make it" may help break an addiction.
Long-time Alcoholics Anonymous (AA) members often advise newcomers to "fake it till you make it." The advice is based on the belief that following AA's 12-step program, even when people are initially skeptical, will help them to overcome alcoholism.
A study of cocaine addicts suggests that the AA veterans may be onto something — and that their advice may apply to other addictions as well.